May 15, 2019

Pina Colada: an exceptional spray chrysanthemum

New spray chrysanthemum from Dümmen Orange is one of a kind

Dümmen Orange presents a new power brand: Pina Colada. This spray chrysanthemum is every florist’s dream: strong, fresh and the same great quality all year round. “Pina Colada gives every arrangement the body a bouquet needs at any time of the year.”

Remarkably steady, full-bodied, long-lasting, fresh and reliable – Pina Colada has everything it takes to be a winner. Roy van Kester, Marketing Specialist Dümmen Orange: “And that’s exactly what it is. The list of Pina Colada’s qualities just goes on and on. We spent the last three years perfecting this chrysanthemum and our hard work has paid off. The best chrysanthemums come from the Netherlands, after all. That’s no secret. And Pina Colada really stands out from the crowd.”

Pina Colada, the white flower with the green centre, has multiple blooms on one stem, fits wonderfully in any arrangement and its graceful charm makes it perfect for a mono bouquet. And not only does it look good, it’s very reliable as well.

Strong, fresh look
Pina Colada is conquering the world – not just figuratively but literally as well. Its unique characteristics, like resistance to white rust, allow for outstanding post-harvest quality. Pina Colada travels well and still looks radiant after a long journey because its slightly upright flowers protect the ligulates from bruising in the box. Van Kester: “After a week in the vase, Pina Colada looks even fresher than the day it was bought - if that’s even possible! The star-shaped flowers unfurl completely and lasts almost forever.” Indeed, the full-bodied, decorative spray chrysanthemum has a vase life of at least 21 days. What more does Pina Colada deliver? Flowers on stems weighing 100 grams easily, that are available all year round and retain their fresh green centre even in the summer.

Pina Colada - captain of chrysanthemums
Peter Laurman, product manager of Dümmen Orange, praises Pina Colada’s freshness. “It is really very special.” And the same goes for its reliability. The product manager describes the spray chrysanthemum as “vibrant”. “It’s certainly a flower with endless purposes and professionals can use it anytime and anywhere. We are very proud of it.” The new captain of chrysanthemums comes in white and yellow, although the emphasis is on white for the time being.


For more information please contact:
Roy van Kester – Marketing Specialist / +31 6 57349722

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