This step provides more focus on the further growth of the online activities as well as the brokerage and breeding of flower bulbs and tubers.
Dümmen Orange adds Bloomz to calla assortment
Dümmen Orange has acquired New Zealand-based Bloomz breeding pipeline of calla lily to offer an even broader portfolio of calla varieties to our customers.
Dümmen Orange, leading breeder and propagator of calla lily, proudly presents the expansion of their product portfolio with the calla assortment and breeding pipeline of Bloomz. Both companies signed their joint agreement. These calla lilies from New Zealand will enhance the current Dümmen Orange product lines, especially in cut flowers, to offer growers around the globe the best products available.
In combination with Dümmen Orange’s global sales reach and modern breeding capabilities, this will result in a superior offering to customers worldwide and bolstering innovations, especially in the introduction of disease resistance and productivity traits. This expansion enables Dümmen Orange to further develop the breeding in cut flowers and offer highly appreciated, interesting commercial varieties to our customers. This step is a clear demonstration of Dümmen Orange’s commitment to calla lily (Zantedeschia) and brings value to our customers.
Hanh Nguyen (Head of Innovation & Acquisition / General Manager of Dümmen Orange Calla Business) states: “We are excited to add Bloomz’s commercial varieties and pipeline to our calla lily assortment, which will further enhance our offerings in cut flower varieties. This demonstrates our commitment to bringing the best value to our customers worldwide.”
Andy Warren (Managing Director Bloomz New Zealand ltd.) adds: “We are happy to announce the sale of our Bloomz proprietary calla lily varieties and breeding pipeline to Dümmen Orange. We are confident that Dümmen Orange will take the innovative achievements of our programme and continue the quest for best of class for growers worldwide. My personal thanks to breeder Jaap Spaans who was integral to the success of the Bloomz programme. We thank Dümmen Orange for their professional approach and wish them well for the future!”
Bloomz will continue their other breeding businesses outside of calla.
For more information please contact:
Hanh Nguyen – Head of Innovation Development & Acquisition
firstname.lastname@example.org / M. +31 612 187 130