January 10, 2017

Thanking floral stylists with Innovation Box

 

Because there's nothing like a flourishing collaboration top hybridizer Dümmen Orange has treated a group of prominent floral stylists to its unique Innovation Box, as a thank you for creating unforgettable floral art together.

As main sponsor of Bloemkunst2016 top hybridizer Dümmen Orange showed the world, in collaboration with an elite team of Dutch floral stylists, the heights that can be achieved when quality, creativity and craftsmanship come together. The amazing floral and green designs that graced Groeneveld Castle in October where quite a showcase of everything the famous Dutch flower and plants sector has to offer, for both chain partners and consumers.

Gorgeous novelties
As a thank you for a collaboration that bears repeating Dümmen Orange had send all participating creatives its Innovation Box, filled with novelties of this year. The roses were represented by White Soda+ (white) and Ivy+ (red). For Gerbera red Voldemort® and Terra Topaas did the honours, together with white Residence® and Terra Yuta. Also present in the box: Pina Colada (white) and Merlot (red) from Dümmen Orange's legendary Chrysanthemum league. Cut anthuriums Princess Alexia Violet and Burning Love rounded up this fine selection, which will undoubtedly lead to new inspiration because that's what fine flowers do.

Passion and craftsmanship
Dümmen Orange is synonymous with the best in flowers and plants, thanks to over 100 years of expertise and entrepreneurial esprit. Within the company the best hybridizers in the world unite proven techniques and smart innovations to create the largest selection of superior flowers and plants on earth, proof of our passion and craftsmanship. Dümmen Orange unites the world through the language of flowers and plants, with true commitment from its employees, based on ingrained values and its unsurpassed drive to only do the very best.

The Netherlands, December 20 2016

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